The newly launched experience zone will be a one-of-a-kind retail experience for customers across Madrid to witness the new and interactive way to witness product features that will allow customers to compare products before making a buying decision and see beforehand the complete features and how they function. The store will house the entire portfolio of RIVERSONG devices, from power to audio and wearables collection.
Commenting on the launch, Haitham Kalakeche, CEO RIVERSONG, “This experience zone will give immense significance to the customer experience and that’s why retail has been a vital part of our strategy since the beginning. The launch of our first experience zone in Spain is part of a more significant objective to redefine customer buying experience and make it more immersive. This experience zone will allow smartphone accessories enthusiasts to meaningfully engage with RIVERSONG products and experience the cutting-edge technology in a familiar environment. We are confident that RIVERSONG’s acute understanding of the local Spanish market will be instrumental in consolidating offline presence further.”